Nestle Toll House
Brand Refresh
Toll House is a legacy baking brand credited with inventing the chocolate chip cookie. With an influx of recent competition, the brand desired a more recognizable and cohesive visual identity. We refreshed the branding using color, graphics, photography, and type. This included the creation of a custom, unique typeface based on the handwriting of the cookie’s original creator, Ruth Wakefield.
BumbleBee Tuna
Good For You Campaign
BumbleBee wanted to make a splash thereby increasing visibility in its current market. We developed a campaign that was fresh, different and relatable. We developed unique narratives where colorful characters incorporated tuna into their bespoke routines. Our team utilized the graphics to highlight and interact with campaign moments. Link to video
North Italia
Event
North Italia is a rapidly growing pizza chain who asked us to help them make a splash at SXSW. Our stunt included having branded vespas/delivery drivers riding around, offering pizzas to people in event lines. We also set up a dedicated outdoor space where we had tattoo artists giving free pizza tattoos, bikers doing stunts off ramps in a globe of dough, and free pizza and drinks. Link to video
Ebay Motors: Modathon
Video Series / Event / Social
Ebay wanted to produce a short video series which included several off-roading influencers. We introduced the “Modathon.” Each of the influencers modified a vintage Ford Bronco using Ebay Motor parts. After each modification, the influencer then faced a personalized gauntlet of challenges. The grand finale included all the influencers and the custom Bronco in one last event. Link to video series
The Cheesecake Factory
Social / Digital
The Cheesecake Factory has been a fan favorite for years. As their AOR, they challenged us to add fresh and fun elements to their advertising campaigns. We supported their internal team in the creation of delicious, entertaining social posts. We also helped them introduce overarching brand campaigns and launch new initiatives like their rewards program.
CareCredit
Social / Digital
CareCredit was new to the market having previously relied solely on providers for brand promotion. Our team opened digital and social advertising doors. We introduced new ways to utilize their current corporate branding that felt fun and fresh without having to completely alter their tone of voice. Link to video
Shrek
Social
Shrek, though immensely popular, has never had an active social media account to call his own. This is interesting since he is considered by many to be the father of current memes on the internet. With the release of Shrek 5, Universal asked us to create this social presence and drive public interest in the brand.
About
Google’s About page often highlights people using their products in interesting ways. We supported Google by creating narratives and graphics based on the consumer’s stories. Each story utilized a unique visual approach which was customized to the particular user and situation. These stories would not only live on the Google website but also across their social platforms.
Waymo
AOR
Waymo is one of the biggest names in self-driving vehicles. This scientific advancement has generated a lot of curiosity and concern. Social media platforms are one of the quickest and easiest ways to address these concerns and communicate with their audience. We lead their social media and spearhead partnerships with other companies such as the Golden State Warriors, and Phoenix Rising. The goal is to build trust and increase Waymo understanding.
Synchrony Bank
Social / Digital
Synchrony Bank introduced and advertised their new in-house credit card with a social media campaign. The campaign suggested possible purchases as seen through a clear, credit card sized window. We created the brand’s look and feel along with guidelines and preliminary sets of social assets. These assets would serve as a starting point for Synchrony’s team to further develop the brand in the future.
Twisters
Social Campaign
Twisters was one of the biggest summer blockbusters upon its theatrical release. We were asked to create an explosive social campaign. We established an exciting visual approach across graphics and animations. This campaign has been nominated/won multiple awards.
Santa Tracker
Google traditionally tracks Santa every holiday season. It’s an opportunity to have fun while educating people about the world (and Google). We developed an entire “TV Network” headquartered in the North Pole. It’s duty was to document Santa’s journey and provide viewers with live updates on Pole happenings. Google’s web site then provided interactive North Pole “opportunities” for interested consumers.
DC & WBHE
Social
For true DC fans, the animated movies provide a cherished addition to the collection. We have been asked to do the social for many of their releases. In so doing, we paid tribute to the older releases like Mask of the Phantasm and hyped the newer releases like Crisis on Infinite Earths.
Nestle Toll House
Cookie Delivery Campaign
Toll House was launching a cookie delivery service in Washington DC. As a promotion, we created a guerilla campaign. We covered the city in stickers, posters, coffee cups, etc., which advertised the new service. Our team also introduced a social media treasure hunt with a VERY desirable prize…a year's worth of delicious, delivered cookies.
Synchrony
Social / Digital
Synchrony desired to freshen their social and digital approach targeting small business owners. In order to do so, our team was inspired by their vast amount of technical expertise as well as their ability to connect on an individual level. We forged a new online look and feel for the brand which focused on the combination of technical graphics with photos of individuals in real time situations.
Cross
Social
James Patterson novels have seen a lot of success on the big screen. We were approached by Amazon to work on the social for Cross. We developed a look and feel for the campaign which highlighted its mystery and intrigue. We also helped create different posts to build interest and drive viewership.
Lexus x Razer
Video
Lexus partnered with Razer to create a custom Lexus TX designed especially for gamers. They wanted to announce this vehicle during an expo. We created a video for the big announcement. This was very challenging as we had no footage of the finished vehicle. We creatively made renders come to life and released a very entertaining final product.
Bolthouse Farms
Campaign
Bolthouse wanted to leverage their product freshness to increase their market visibility. Our campaign focused on the idea that acquiring natural food is easy with Bolthouse. We developed a look and feel that brought the “farm” to the customer, wherever they were.
Men In Kilts
Social
Men In Kilts is a beloved series about exploring, learning and having fun. They asked us to create a social campaign which cleverly promoted the fun and adventure of the series.
Ubisoft Ghost Recon
Break Point Social
Ghost Recon was releasing their new Break Point game. During E3, we staged a social media “take-over” of their main account by the game’s antagonist. The villain would live-tweet, post, and reply to E3 events in real time. Our team created his tone of voice and a series of gifs, overlays, and graphics used in his social interactions.
Horizon
Social
Horizon is Kevin Costner’s epic theatrical creation. His company was looking for an equally epic social campaign. This included a classic western approach to visuals which was true to the look and feel of the film.